8 Pieces of Learnings from Day 1 of the Digital Marketing Internship Program

8 Pieces of Learnings from Day 1 of the Digital Marketing Internship Program

August 15, 2019 – Mumbai. 

I finally got to meet my man-crush (a non-sexual liking, though all his written content pieces are orgasmic) at Digital Masters Conference in Mumbai, interacted with him for a couple of minutes.

I am a regular reader of his blog and also have enrolled to a few of his courses, which is helping me a lot in my work.

You know who I am talking about…don’t you?

He is none other than Deepak Kanakaraju, as we all lovingly call him Digital Deepak, one of the renowned Digital Marketing Experts from India.

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Fast forward to November 2019 – I enrolled in the All-Access Pass after attending one of the webinars.

He also mentioned that he is starting a 3-month Digital Marketing Internship program.

The program content and the details were so intriguing that it is a no brainer to join the internship.

At the same time, I am going through the 100 Days Blogging course, and I have decided that my first blog post will be related to Digital Deepak himself.

And guess what was the assignment of the Day 1 of the Digital Marketing Internship program?

All the participants have to write a detailed post on what we have learned from the Day 1 webinar along with a couple of other short tasks.

In this article, I will walk you through my learnings from the first session, with the help of the following lists. 

#1. Finding the Gold

#2. The Ever Expanding Market

#3. Global Economics

#4. Communication: Backbone of Marketing

#5. What is the future of Digital Marketing?

#6. How Integrated Digital Marketing works?

#7. How to select a Niche?

#8. Competitors and Keyword Research


 #1. Finding the Gold

Deepak started off my disrupting the myth that if there are a lot of products and services already existing in the market, there is almost no opportunity for the newcomers.

“Deciding where to compete is half your Success.”

Finding the gold

Deepak gave his own example of how Indians are looking for affordable Digital Marketing courses and how he fulfilled those needs with his expertise.

Key Takeaway

There is always room at the top provided that you identify where to compete. 


 #2. The Ever Expanding Market

Deepak explained that market needs always expand as new products arrive. It is up to us to identify what the market needs and innovate our products or services to fulfill those needs.


Here Deepak simplifies the concept with an example of a car. As you buy a car, you are bound to upgrade the car later, which is undoubtedly a need to fulfill.

Key Takeaway

As a number of needs arise, you can have an infinite number of niches to serve.


 #3. Global Economics

Before coming to the actual meat of the webinar, we were touched upon the Global Economy.

Global Economics

Few golden nuggets were:

  1. The economy of the country goes up when the average age of the country goes up.
  2. The economy goes down when the average age goes above 50 as the household spending goes down.

Deepak then made an interesting comparison of the recession with the epidemic disease.

Who dies first with the outburst of epidemic disease?

The weaker ones…right?

Similarly, in Business, the weaker ones which do not provide value to their customers is shown the door first.

The businesses which follow all the principles and takes care of its customers survives the race.

Deepak also recommended reading Economics 101 by Alfred Mill to know more about this topic.

Key Takeaway

Even in a Business scenario, at the time of crisis, only the fittest survive.


 #4. Communication: Backbone of Marketing

Deepak emphasized that communication is the foundation of any wealth creation. 

Communication skills

 And communication is a two-way process

  1. Listening to your customers
  2. Understanding their pain points and fulfill their needs.

“Digital Marketing is more about Marketing than about Digital.”

Deepak explained this statement with a simple example. Imagine, Digital is a car, and Marketing is the person, which is you. 

To be an expert in Digital Marketing, you have to become a better marketer. And that can only be achieved if you become a better communicator.

 Here is a list of activities to do to become an effective communicator.

  1. Read a book every day for at least 30 minutes. 
  2. Listen to a podcast for 30 minutes a day.
  3. Write at least 500 words per day consistently. The more you write, the better you become at it.
  4. Watch English sitcoms – Office, Seinfeld, Silicon Valley, and more.

Key Takeaway

Digital Tools and medium does not matter. What matters is how you convey it.


#5. What is the future of Digital Marketing?

“The Development of Full artificial intelligence could spell the end of the Human Race.” – Stephen Hawking.

Honestly, a fear which I had whether Digital Marketing will be overtaken by Artificial Intelligence.

Deepak busted this myth by explaining that Marketing is carried out even before the latest inventions. And it is here to stay.

Digital Marketing is just a better way of Marketing. 

Digital Marketing

We human beings always prefer to talk to a fellow human being and not a robot. And hence automation cannot replace Digital Marketing.

Key Takeaway

New technologies will only help Digital Marketing evolve rather than replacing it.


#6. How Integrated Digital Marketing works?

Deepak then emphasized the value of Content Marketing in any Digital Marketing campaign.

Without content, there is nothing to share on social media platforms, nothing to rank for in the search engines.

Integrated Digital Marketing

Here is the workflow of the Integrated Digital Marketing system

  1. Content forms the crux of the whole campaign.
  2. People share your content with others on their social media platforms like Facebook, Instagram, LinkedIn etc.
  3. Search Engine will start picking up the social signals and comes to know that this article is shared a lot.
  4. And search engines will then start driving more traffic to your content.
  5. As traffic comes to your content, you can build an email marketing list with the help of a lead magnet such as an E-book.
  6. As you publish more content, you can mail it to your subscribers, in turn driving more traffic to our content.
  7. Traffic keeps circulating with which you can sell and convert better.

Key Takeaway

The primary focus should be on the content.


#7. How to select a Niche?

Niche is a small segment of the market. 

Niche 1

According to Deepak, if you are everything to everyone, you will be nothing to no one.

And hence Niche has to a specific and clearly defined.

Niche = Combination of Talent, Passion, and Market Opportunity.

Find your niche

The best way to identify your niche is to scratch your own itch. 

Identify your own problem.

Most likely, others too might be facing the same problem. 

This way, you can focus on the potential of the niche by adding value and solving problems regarding that niche.

There are mainly three major Niches

  1. Money
  2. Health
  3. Relationships

Suppose you create a product for a broader niche

100 Rs x 1% conversion of 1,000,000 sample size = 1,000,000 Rs Revenue.


And if you create a product for a narrower niche

1000 Rs x 0.1% conversion of 1,000,000 sample size = 1,000,000 Rs Revenue.


In both cases, the revenue is the same. 

Key Takeaway

The narrower your niche (sub-niche), the higher product price does not matter. Ultimately, the revenue would be the same. 


#8. Competitors and Keyword Research

Here we were introduced to quite a few of the free and paid keyword research tools.

Keyword and competitor research

Here is the list

  1. Good AdWord keyword tool
  2. UberSuggest
  3. Answer The Public
  4. Ahrefs
  5. Moz
  6. Semrush
  7. Google Search Console
  8. KeywordTool.io

Google Trends is a platform to know whats is trending currently in your geographic location. You can also compare yourself with your competitors and create better content around those topics.


Bottom Line 

To sum up, Session 1 was exciting. Deepak made it an interactive session by creating live polls in between the session to know our opinion and where do we stand.

I must say the internship program began with a bang with interesting learnings and assignments to go with. 

And I am surely looking forward to future sessions of the 3 months Digital Marketing Internship Program.


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